Tutorial: Connecting Powerpop.ai to Samba.ai for Email Confirmation
- David Vyskocil
- Jun 9, 2025
- 2 min read
Let’s walk through how to automatically send a confirmation email via Samba.ai immediately after a visitor submits their email through Powerpop.ai.
Set Up the API Trigger in Samba.ai
Before connecting Powerpop to Samba.ai, you need to prepare your API trigger in Samba:
Create a new API Trigger in your Samba.ai account.
Assign the correct email template that will be sent to users.
Note the exact name of the API trigger — you’ll need it later.
(Optional) Add custom parameters or connect a coupon code pool if you want to include personalized promo codes.
Gather Required Samba.ai Credentials
API Key – Request it from the Samba.ai support team.
Account ID – This is visible in the Samba.ai dashboard URL or can also be provided by the support team.
API Trigger Name – This must match exactly the trigger you’ve set up in Samba.
For a detailed explanation, refer to Samba.ai API Trigger documentation.
Configure Powerpop.ai to Call the Samba.ai API
Open the campaign in Powerpop.ai where you want to connect this action.
Go to the Workflow Designer. In the appropriate stage (e.g., “Successful Conversion” after email signup), click Add Action → choose “Call External API”.
All Required Parameters at a Glance:
Use Powerpop placeholder {{indentify.email}} to dynamically insert visitor's email address.
headers | { "X-Api-Key": "NwyaLvo4USpN4icXt2JhLhNfFtVZvUQh" } | JSON object with "X-Api-Key":"yourAPIKey" |
method | POST | use POST |
url | https://api.samba.ai/shop/XXXXX/send-trigger-mail | URL, change XXXX for your Samba.ai account number |
body | {"email": "{{identify.email}}", "campaignName": "API_trigger_genericAcq", "customCustomerParameters": { "parameter1name": "parameter1value", "parameter2name": "parameter2value" }} | body contains core information about: email adress campaign name - name of your API trigger Optionally list of custom parameters you want to use in your template. |
Save and Reload Your Campaign
Once you’ve configured the API action:
Click Save & Republish in the popup editor
or
Toggle your campaign off and on in the campaign overview to reload it into the live Powerpop engine.
If you'd like assistance setting this up or connecting to a different system, reach out to our team—we’re happy to help you integrate Powerpop into your broader marketing automation stack.
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